Event Production Company
The Challenge
Our client received a request to stream a United Nations General Assembly event live to a number of off-site constituents, and project it onscreen for large-scale viewing in each location. They needed a quick solution for high-speed internet access to fulfill the last-minute request.
They had the resources and equipment necessary for encoding, but were having difficulty finding a robust enough solution to stream to multiple venues and project audio and video. This increased the bandwidth needs beyond the ISDN connection the facility was able to provide.
The request for live streaming came less than a week before the event was scheduled to take place. Normal installations of high-speed internet lines can take anywhere from 15-45 days. Even if the install could be accelerated, the necessary bandwidth would not be sufficient to stream the content in the required format. We met quickly to discuss options, and began making phone calls to the conference facility as well as to our key vendors.
The Solution
We considered a satellite uplink, something we've used for similar events, but in the short time frame it became a cost concern. It would be very expensive to acquire equipment that had already been assigned to other events.
Marathon had been testing a new high-speed internet solution for possible deployment to our customers. WiMax was still a very new technology at the time, but the potential of high-speed wireless technology was appealing for us, as well as for a number of our clients. The costs and deployment times were a big improvement over the traditional high-speed connections.
Working closely with the event production company and their venue, we helped both the WiMax vendor and our client secure the access and permissions to temporarily install the equipment and provide 3Mbps in bandwidth. Within 24 hours, a fully functional, low-cost, high-speed solution was up and running.
“I can't tell you how much better I felt after calling you last week - to know that I had expertise and support behind me in solving this problem in such a short timeframe! So, thanks again.”
Jennifer Vento — ProducerFramework Media
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